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Bridge Lending
Bridge Loan and Hard Money Loan sollutions
Private Money and Bridge Loan experts
Bridge Loan
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Commercial Bridge Loans - Direct Lender

W Financial is a direct, private bridge lender based in Manhattan, NYC which makes short-term bridge loans secured by commercial real estate. W Financial is capable of analyzing, structuring and closing your time-sensitive loan very quickly. Seasoned bridge lending veterans Gregg Winter and David Heiden manage W Financial and will be your primary points of contact. Read on to get a better idea of the kinds of deals that we target.

We focus on multifamily, commercial and investment properties in the New York Metropolitan area, however we will also consider cash-flowing properties in other primary markets Nationwide. We provide financing for both cash-flowing, income-producing properties and for select transitional properties. While we will sometimes consider providing completion dollars for compelling new development scenarios that are at least 90%+ complete, we do not finance ground-up construction. We will consider financing the acquisition of defaulted Notes for experienced sponsors (see recent transactions for examples). Click on this link and register if you would like to receive regular updates from W Financial on the deals we are closing.

We focus on loan scenarios that cannot be adequately handled by traditional lending sources either due to time constraints, deal complexity or the transitional nature of the asset. We primarily make first mortgage loans with a maximum loan-to-value of 75%.

Our goal is to help facilitate the implementation of our borrower's clear, well thought-out business plan, and then to be repaid upon either a sale or refinancing of the property, typically within 6 to 24 months. We especially favor deals in strong locations that have multiple exit scenarios. Review our recent transactions for more than 30 examples of deals closed by W Financial.

We will consider “fractured condo” scenarios in top-quality locations where construction has been completed and perhaps some units have been sold, where the developer is looking for a bridge loan that will allow him the flexibility to rent units now, and then sell units at a later date. We will, however, only consider such scenarios where the deal will underwrite as a rental based on conservative assumptions, thus in many cases the developer will need to reduce the balance of the construction loan to be able to achieve a viable rental scenario. In other words “fractured condo” deals almost never work at the construction loan amount. The developer must be strong enough to bring sufficient cash to the table to reduce the construction loan balance to a level where the project will actually work as a rental. The developer’s cash flow from other sources must also be strong enough to be able to handle the debt service until all the units have been rented. W Financial underwrites these deals so that once all the units have been rented and a stabilized NOI has been achieved, the developer can then refinance our bridge loan with conventional financing.

W Financial’s commercial real estate bridge loans are intended to facilitate access to opportunities, and to help execute a viable business plan to create or enhance a property's cash flow. Then, once the owner’s or developer’s objectives have been achieved, the bridge loan can be repaid either via conventional bank financing or a sale of the property. Click here to see examples of recently closed transactions. To read recent news and press coverage of W Financial click here.

W Financial focuses on transactions between $1,000,000 and $20,000,000.


Submission Checklist Articles of Interest
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The Stoler Report
"Specialty Lenders’ View of the Marketplace"


Gregg Winter on the Stoler Report


The Stoler Report
"Real Estate Trends in the Tri-State Region: Alternative Sources of Real Estate Lending During the Recession"


David Heiden on the Stoler Report


Recent Transactions[See More]
Bridge Loan $1.8M Jackson Heights, Queens NY
$1,800,000 Bridge Loan.
• Cash-out bridge loan.
• Only one week from signed term sheet to closing.
• 18,000SF cash-flowing retail property - W Financial's loan facilitated opportunistic purchase.
[Read More]
Bridge Loan $2.5M NYC Metro area
$2,500,000 Bridge Loan.
• Leasehold mortgage
• Well-located property with 30-year NNN lease -
[Read More] [View Published Ad]
Bridge Loan $1.4M Passaic, NJ
$1,400,000 Bridge Loan.
• Acquisition of defaulted first mortgage note.
• Three-story, 32-unit multi-family property.
• Buyers intend to make upgrades, increase rents and then refinance.
[Read More] [View Published Ad]
Bridge Loan $8.75M | Manhattan NY Meatpacking District, NYC
$8,750,000 Bridge Loan.
Closed in 48 hours! Ground-floor 11,862SF retail condominium in Manhattan's Meatpacking District. The owner had the opportunity to buy out a purchase money mortgage at a discount, but only if closed by year end. W Financial made it happen.
[View Published Ad]
Hard Money $2.7M | Brooklyn NY Greenpoint, Brooklyn
$2,700,000 First Mortgage Bridge Loan.
• Bridge loan on 3 multifamily properties in Greenpoint, Brooklyn.
• The buildings have just been renovated and optimized for sale to an investor...
[View Published Ad]
Bridge Loan $17.4M | Brooklyn NY North Williamsburg, Brooklyn
$17,400,000 First Mortgage Bridge Loan.
Condominium inventory loan:
• Blanket loan on 38 units in 100% complete 62-unit luxury condominium building.
• 24 units already sold and occupied.
[View Press Release] [View Published Ad]
Hard Money Loan $5.75M | West Chelsea NYC West Chelsea, NYC
$5,750,000 First Mortgage Bridge Loan to enable the purchase of a defaulted first mortgage from a major investment bank on a prime commercial property in West Chelsea, NYC. The borrowers are seasoned real estate investors.
[View Published Ad]
Hard Money $3.9M | Palmetto Bay FL Palmetto Bay, Florida
$3,900,000 First Mortgage Bridge Loan. W Financial rescued a Borrower's 1031 tax-free exchange with this rapid-close bridge loan. This leasehold mortgage loan on a brand-new triple net-leased Walgreens in Palmetto Bay, Florida went from first phone call to closing within 10 days.
[View Published Ad]
Bridge Loan $10.25M | Union Square NYC Union Square NYC
$10,250,000 Pre-Development Bridge Loan. Development site acquisition: • Assemblage of various parcels including IAR (inclusionary air rights). • Our First Mortgage Bridge Loan will help the developer meet the 421A deadline. • 18-story mixed-use ground-up development. • To-be-built ~60,000SF mixed-use condominium.
[View Press Release] [View Published Ad]
[See More]

Contact: (212) 684-2283
David Heiden x114 Partner, Director of Loan Origination
Gregg Winter x111 Principal
149 Madison Avenue | NYC 10016 | Fax: (212) 532-1222


December 2008 The Real Deal Podcast online

Gregg Winter Podcast

The Real Deal talks to Gregg Winter of W Financial about the commercial lending market. Winter says that while the price of money has "rarely been better" the availability is much tighter. As a result, banks are only interested in lending to the borrowers who "need the banks the least." That, he says, has created something of a lending oxymoron.
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